seo

Confused on which redirect to use? Here are the differences between 301 and 302 redirects and how Google and Bing view each when moving web pages. In 2018, there’s still some confusion about [...]

Do backlinks still matter in 2018? What’s with all the hype surrounding internal linking? Should you spend more time publishing long-form content? If you’ve pondered over these questions while [...]

So how much innovation is there, really, in SEO? Search engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most [...]

Think SEO and social aren’t related? Think again. Good social media marketing leads consumers to a website; good SEO practices help consumers to find that website and to stay engaged with it. [...]

With strong SEO, your brand’s online reputation will also go up. Here are three ways to do it. There’s quite a bit to consider when managing your online brand. Simple PR efforts that [...]

I’m a big fan of Search Engine Optimisation. I’ve been working in natural search for the better part of half a decade, initially starting in the wake of the Penguin algorithm update. During my [...]

Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension. Should you get excited? The plugin is deceptively basic. However, it’s worth a look [...]

Keep your page off the bottom of everyone’s search results by checking out our 2018 SEO ranking checklist. In the digital world, search engine optimization has been an absolute necessity. Things [...]

Video is the massive untapped opportunity in 2018. We’ve seen how video traffic has grown in recent years and according to industry studies, it is expected to flourish even more. Cisco predicts [...]

In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in the search. Fast-forward to 2018, and search marketers are [...]